 A
Word about
Corporate Sponsorship
continued |
|
| Beyond the immediate benefit of increased brand awareness, there are two distinct
consumer audiences to capture through the 2003-4 Book Tours.
The US Department of Education estimates that a number
exceeding 2 million American children are being homeschooled
currently, and that number is only expected to rise.
Within that sector is a smaller, but rapidly growing cohort
of African-American homeschoolers, presently estimated at
120,000. The demographics of the homeschooling community
constitute
largely 2-parent households with multiple elementary aged children,
the perfect market sector for years and years and years of
family-based consumption. Both groups are unusually well
wired to the net, frequently visit my page as a broad-based
resource, and unquestionably will comprise the lion's
share of the live tour audiences I'll address in the comings
weeks during the regional tours. Here's another commonly overlooked homeschooler sector
characteristic with positive marketing implications.
Were you aware that homeschoolers are not locked into a traditional school
calendar? They are able to travel all year, not solely
during the summer season; and many of them do. Homeschoolers
buy and rent cars, purchase gasoline, and tires as we drive,
fly, lodge, eat fast and slow food, visit museums, zoos, go to
movies, buy groceries, clothing, computers, software, books,
encyclopedias, cds, dvds, electronics, appliances,
carpeting, furniture, camping equipment and just about
everything else in and out of season.
Click for More...
|
|
|
|
|
